The challenge
Starting point
Construmart, a construction-materials retail company in Chile, wanted to boost its digital strategy on Salesforce, but faced obstacles that slowed progress. Frequent changes in an external platform —the integration with Iconstruye— blocked progress, and commercial processes had low visibility and traceability.
Added to this was a strong operational dependency to resolve incidents and the need to gain autonomy and ensure business continuity on Salesforce.
Our solution
Qualis strategy
As a certified Salesforce partner, Qualis Lab supported Construmart with a focus on integration, stability and the transfer of autonomy. The work included:
- Complete and stable integration with Iconstruye, managing the constant changes of the external platform.
- Close monitoring and support for incidents, with a fast response on critical incidents.
- Centralization of customer data and the commercial cycle into a single platform.
- Organization of processes to achieve 360° visibility and end-to-end traceability.
- Support so that Construmart gained autonomy and focused on strategic priorities.
Results
Measurable impact
- Complete and stable integration with Iconstruye.
- Fast response and timely support for incidents.
- Greater client autonomy and focus on strategic priorities.
- 360° visibility of the commercial cycle and traceability of key milestones.
- Centralized, real-time information for all teams, with lower internal operational load.
Technologies & Practices
Stack used
- Salesforce
- Iconstruye integration
- Campaign automation
- Omnichannel (physical store, ecommerce and messaging)
- Centralized data